A shorter URL is no doubt a better way to market. To say the least, they are easier for your customers to remember. But changing an existing website name may be easier said than done. For most companies with a longer company names, they may have to use the same as their domain. Maybe the shorter domain they wanted is already taken, or maybe they are simply too entrenched in their existing website system, they don’t want to change their company URL.
I have good news! A new top level domain extension ‘.NOW’ is available. You can select and buy a new domain name with the ‘.NOW’ domain extension and start marketing your company with a short and punchy URL. ‘. NOW’ conveys urgency and excitement. Customers can be redirected from the new ‘.NOW’ domain to your existing URL. No need to change your existing URL. Viola!
This is exactly what A-List Communication did as soon as ‘.NOW’ became available about four months ago.
The article below illustrates the possibilities of using the different ‘.NOW’ domain names. Have a read. Maybe you can be inspired to get a ‘.NOW’ domain too.
Feb 1, 2025